earfull.com.au

This project was a viral marketing campaign for FujiXerox Australia designed to show how XMPie can be leveraged as an interactive content publishing platform, shifting it far outside the boundaries of cross-channel direct marketing. The campaign was based around XMPie ICP and the uProduce API tool set. The backend was built using Merb and implemented with a variety of custom extensions developed in-house for working with ICP (for more information see here). The front end was developed in Flash CS3 with backend remoting to communicate seemlesly with uProduce.

During the project we also created a Facebook application to consume the collected data from XMPie. This was a world first as never before has XMPie been used to drive a Facebook application. If you want to add the application to your very own profile then just surf over to earfull.com.au and fill out the form to generate your very own rock star promo kit!

Technical breakdown

Merb 0.5.3
Nginx (Enginge-X) with fair load balencer
Ruby 1.8.6.225 (MRI VM)
Ubuntu 6.06